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Maseto

Privacy policy

Last updated: November 10, 2026

This policy covers the websites of Altura Concepts ("we", "us"), which operates Ambra Steakhouse, Bond Cocktail Lounge, Prime and Maseto Italian Kitchen in McAllen and Edinburg, Texas. It applies to masetomcallen.com, primemcallen.com, ambramcallen.com and bondmcallen.com and to the pages for each restaurant on those sites. It does not cover the websites of our reservation, events and email partners, which have their own policies linked below.

We wrote this in plain English so you can read it in a few minutes. If anything is unclear, write to events@alturaconcepts.com and a person will answer.

What we collect and why

We collect only what we need to seat you, answer you, or send you news you asked for.

When you reserve a table. Reservations for all four restaurants are handled by OpenTable; Maseto Italian Kitchen's listing opens with the restaurant in December 2026. When you use the reservation button on our site, you leave our page for OpenTable, which collects your name, email, phone number, party size, date and any notes you add, under its own policy (OpenTable privacy policy). OpenTable sends us the booking so we can hold your table. If you write an allergy or health note in the booking, we use it only to prepare your meal and keep it only as long as the booking.

When you write to us. Private event and catering requests go through a form hosted by Toast (Toast privacy policy), which asks for your contact details and the details of your event and passes them to our events team. You can also email us directly. Either way, we use your message to reply and to plan your event. We keep messages for 12 months after the last reply, then delete them, unless a booking or an invoice follows, in which case we keep the records our accountants require. We do not add you to any mailing list from a message or an event request unless you write to ask for the newsletter.

When you join our email list. Until the signup form on the site opens, you join by emailing us. We keep the name and email address you give us and which restaurant's news you asked for. The newsletter goes out through Toast Email Marketing under Toast's policy, linked above. Every email we send has an unsubscribe link, and we process unsubscribes within 10 business days. We send about two emails a month. We do not sell or share the list.

When you join the opening list. If you join the Maseto Italian Kitchen opening list, we store your email address, the first name if you give one, which restaurant you chose, the time you joined and the exact words shown under the button when you joined: "Get opening news, reservations and events from Maseto Italian Kitchen by email. Unsubscribe anytime." We use them to send you opening news, reservations and events by email. Those emails go out through Toast Email Marketing under Toast's policy, linked above. Every email has an unsubscribe link, and we process unsubscribes within 10 business days. We do not sell or share the list.

When you visit the site. Our hosting provider, Vercel, keeps standard server logs (your IP address, browser type, the pages requested, timestamps) for security and performance and deletes them on its normal schedule (Vercel privacy policy). Our forms use Cloudflare Turnstile to tell people from bots; Turnstile may process your IP address and browser signals under Cloudflare's policy (Cloudflare privacy policy). We use Vercel Web Analytics, which counts page views without cookies and without identifying you personally.

Cookies and tracking

Our own site sets no advertising or tracking cookies. It sets no cookies at all for visitors. Partner pages you choose to open (OpenTable, the Toast forms, the map, Instagram) set their own cookies once you are there, and they are listed in the "Other companies" section below.

We honor Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of targeted advertising and of any sale of your personal data. Today we do neither, so the signal changes nothing on this site; if we ever add advertising tools, the signal will switch them off for you. We treat a Do Not Track setting the same way.

Other companies that may see your data

We do not sell personal data. We do not share it for targeted advertising. We share it only with the companies above, to do the thing you asked for, or when the law requires it.

Your rights under Texas law

The Texas Data Privacy and Security Act gives Texas residents the right to:

  • confirm whether we process your personal data and get access to it;
  • correct inaccurate data;
  • delete personal data you gave us or that we obtained about you;
  • get a copy of the data you gave us in a usable format;
  • opt out of targeted advertising, the sale of personal data, and profiling with legal or similarly significant effects (we do none of these today);
  • appeal if we refuse a request.

To make a request, email events@alturaconcepts.com with the subject "Privacy request". Tell us which restaurant you dealt with and the email or phone you used, so we can find your records; we will not ask for more than we need to confirm it is you. We answer within 45 days. If a request is complicated we may take up to 45 more days, and we will tell you why before the first 45 are up. Requests are free, at least twice a year.

If we refuse a request, we will say why, and you can appeal by replying with "Appeal" in the subject. We answer appeals within 60 days. If you are still not satisfied, you can complain to the Texas Attorney General through its consumer complaint page.

Residents of other states. If you live in a state with its own privacy law, write to the same address and we will handle your request under that law where it applies. We do not sell or share personal data as those terms are used in California law.

Children

Our sites are for adults planning a meal or an event. They are not directed to children under 13, and we do not knowingly collect personal data from anyone under 13. If you believe a child has given us personal data, email events@alturaconcepts.com and we will delete it.

How we protect your data

Connections to our sites are encrypted. Form submissions are rate limited and checked for abuse. Only four people at Altura Concepts can edit the site, and every edit is logged. We keep as little as we can and delete it on the schedule above. No system is perfect; if a breach ever affects your data, we will tell you as Texas law requires.

Links to other sites

Our pages link to our partners and to social networks. Their policies, not this one, apply once you are there.

Changes to this policy

When we change this policy we update the date at the top. For a change that affects your rights, we also post a notice on this page for 30 days. Older versions are available on request.

Contact

Altura Concepts
721 N 2nd St
McAllen, Texas 78501
events@alturaconcepts.com
(956) 935-3391

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